A Process Is About The Minimum Requirements
Why do all speakers/trainers seem to have messages that are repeated over and over again? For instance if you work in an industry dealing with people, where the people are your customers. Why do we repeat the meet and greet over and over, year after year? My guess is that we have not mastered all 25-30 minimum required elements of the of a “proper” meet and greet.
My guess is based off of 15 years consulting/training in hundreds of dealerships and more than 25 years of retail experience and meeting thousands of clients. Do you remember the old saying, “the proof is in the pudding”? It is true.
I still visit stores on a regular basis and find it funny as I walk through the facility to hear the conversations, the meet and greet or the walk around happening in the dealerships. At the point we could make the best customer/client, we drop the ball. You see we are doing all the hard work, but we stop short because the process says all I have to do is (blank).
That is not enough, if you want to make the best impression quit doing the very minimum. That minimum was made so you don’t lose your job not to impress the customer.
Next time you get the chance to meet a new client pretend it is the only customer you are going to meet all day or week. Give them the $1,000,000,000 presentation or walk around. Build long term rapport.
You will gain a valuable client, and over time they will become friends, and they will do business with you for a long time to come.
Build your business one customer at a time, one conversation at a time. That is how you move forward each day, by having good conversations.
Thanks for spending a few minutes with me today.