How Long Does It Take To Determine Trustworthiness

16 Aug 2016

Sharing a fact about first impressions and communications.

According to a Princeton research study people decide on your trustworthiness in a tenth of a second.

Princeton researchers found this out by giving one group of students 100 milliseconds to rate attractiveness, competence, likeability, aggressiveness, and trustworthiness of actors’ faces.

Members of another group were able to take as long as they wanted. While other traits differed depending on the time spent looking, trustworthiness was basically the same.

When people see you, what are they thinking?

Will they trust you enough to do business with?

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